As 2012 draws to a close, I have taken the opportunity to sit by the warm fire on this snowing New England Sunday and identify my top ten posts of the year.
I decided the top posts would be selected by my readers – by whether they felt a post was important enough to share with others and whether they were moved to comment on it. Also, I only considered posts that were first published on my own blog.
Having some extra time on this cozy day, I decided to turn this into a scientific project. I created a formula where I totaled the number of shares on Twitter, Facebook and LinkedIn. I then assigned a weight to the number of comments and factored that in.
I’ve listed the top 10 posts below, and I am now mulling over what it was about these particular posts that made them the most popular. Here are some of the patterns I noticed:
- One of the things I usually do in my posts is translate theory into practical action. Five of the posts fall into that category.
- Two of the posts are primarily conceptual, offering only general guidelines for action (Leadership Lessons from Kindergarten and 8 Things Collaborative Leaders Know). That’s a surprise.
- Also interesting, I wrote three posts this year that clarify concepts and all three made the list: the difference between a goal and a vision, between a manager and a leader, and between a charismatic and a visionary leader.
- I often write about purpose, vision and values. Last year 80 % of my top posts were on that topic. This year only 30% were.
What do these patterns mean? What do they say about my writing or about what readers are most interested in? I need to mull this over before drawing any conclusions. And if anyone has some thoughts, I’d love to hear them.
Meanwhile, I hope you’ll check out the list below. And if you find some you’d like to read, I hope you enjoy them and find them helpful.
Warm wishes for a healthy and joy-filled new year.