Create a Vision With Staying Power

An Effective Vision Does More Than Simply Show Where You’re Going    

“Vision” is one of the most commonly used and most widely misunderstood terms. There’s a tremendous amount of power in a vision. But unfortunately when the term is not used or understood correctly, we lose out on the opportunity to access the power.

Consider the Apollo Moon Project. It was amazing. They overcame seemingly insurmountable obstacles. When President Kennedy articulated the vision to put a man on the moon by 1969, the technology to accomplish it had not even been invented. An exciting decade of focused, Herculean efforts ended in 1969 when two men walked on the moon and returned safely home. It was amazing! …and then it was . . . → Read More: Create a Vision With Staying Power

A Big Goal Is Not The Same As a Vision

When you have a vision, you know where you want to go and you can see your next steps – but you won’t be able to see the entire path.

Vision is not about the path, it’s about the destination. As you take each step, the next step becomes clear as long as you stay focused on your vision.

You don’t have to see the whole staircase, just take the first step. ..~Martin Luther King, Jr.

Goals are important.

Goals quantify and define the steps you must take. They are the signposts that let you know you are moving in the right direction. They are measurable and answer questions like When? and How much? (rather than Why? which is addressed by . . . → Read More: A Big Goal Is Not The Same As a Vision

The Key to Visions That Work

Vision Statement Key






What makes a vision work? Why do some visions galvanize people toward great achievement while others cause your eyes to glaze over?

What all great visions have in common is they provide an answer to these three questions:

1) Destination: Where are we going?

2) Purpose: Why do we exist? What greater good do we serve?

3) Values: What principles guide our decisions and actions on our journey?

When a vision address all three of these questions, a tremendous amount of energy is unleashed. There is a higher level of commitment because employees are able to see the relationship between the direction of their company and what they personally believe in and care deeply . . . → Read More: The Key to Visions That Work

Are You Taking Your Team to the Moon? What's Next?

The year was 1961. President Kennedy announced the United States would land a man on the moon and return him safely before the end of the decade. He painted an audacious picture, considering NASA had not yet invented the necessary technology. Ten years later, through focused energy, dedication and herculean effort, the team at NASA succeeded. If you had been born by then, chances are you remember exactly where you were on July 20, 1969 when Neil Armstrong made history as the first person to walk on the moon.

The story of the Apollo Moon Project demonstrates the tremendous power released when people share a picture of what they intend to accomplish. They are able of overcome seemingly insurmountable obstacles and achieve spectacular results.

The . . . → Read More: Are You Taking Your Team to the Moon? What’s Next?