by Jesse Lyn Stoner | High Performing Organizations, Leadership, Purpose, Values |
It used to be unusual for a leader to take a public stand on social issues. The concern was it might be bad for business, and that this is the responsibility of government, not companies. However, the 2020 Edelman Trust Barometer reveals that government is seen as the...
by Jesse Lyn Stoner | High Performing Organizations, Leadership, Values |
We don’t see many examples of companies taking a stand for their values. My own observation is that most companies are driven by profits, not values. Most leaders see values and profits as belonging to different realms – values on the “soft” side and profits on...
by Jesse Lyn Stoner | Culture and Workplace Environment, Customer Relationship, High Performing Organizations, Values |
What do Zappos, Ben and Jerry’s, and Southwest Airlines have in common? They are all financially successful, values-driven companies. A lot of companies claim to be values-driven. They publish their values and use them in marketing messages. However, this does not...