“Vision is a clearly articulated, results-oriented picture of a future you intend to create. It is a dream with direction.” In short, vision is a combination of three basic elements: 1) a significant purpose, reason for existence, 2) a clear picture of the future, and 3) the underlying core values.
In my last two posts, I discussed the elements of purpose and picture of the future. This post focuses on the third element – values.
Our values are our deeply held beliefs about what is right and good, evoking standards that we care deeply about. They drive our behaviors and decisions, trigger our emotions, and can fuel a passion that drives commitment, even in the face of obstacles and change.
An engaging vision, one . . . → Read More: To Create an Enduring Vision, Values Must Support Purpose
Imagine leading the charge into battle and at the crest of the hill, turning around and discovering there are no troops behind you. This was the situation the leaders of Southern New England Telephone Company (SNET) faced in 1994 when Connecticut deregulated the local market.
SNET had been thrown into uncharted waters as Connecticut was the first state to open its telecommunications markets to competition, more than a year and a half before the United States Congress passed the federal Telecommunications Act (1996).
Having had advance notice, the leaders had worked diligently with a top consulting firm to create a comprehensive strategic plan that would make them competitive. It involved restructuring into wholesale and retail operations and providing an array of new retail services. . . . → Read More: The Process is as Important as the Product: 7 Tips to Manage Both
If you want to create a vision that engages the hearts and spirits of everyone in your organization, remember what’s important is not only “what it says” but also how it’s created.
In 1994, Connecticut became the first state to open telecommunications to the competition. The local telephone company, Southern New England Telephone (SNET), was the smallest of the “Baby Bells” with a typical monopoly culture.
In anticipation of deregulation, the officers of SNET had created a new vision for the company and a competitive business plan. But when they looked at the culture of their company, they realized their sleepy monopoly culture was not going to be able to implement their new competitive strategies.
In other words, the only people who understood and bought . . . → Read More: Vision: How It’s Created Is as Important as What It Says