When you have a vision, you know where you want to go and you can see your next steps – but you won’t be able to see the entire path.
Vision is not about the path, it’s about the destination. As you take each step, the next step becomes clear as long as you stay focused on your vision.
You don’t have to see the whole staircase, just take the first step. ..~Martin Luther King, Jr.
Goals are important.
Goals quantify and define the steps you must take. They are the signposts that let you know you are moving in the right direction. They are measurable and answer questions like When? and How much? (rather than Why? which is addressed . . . → Read More: A Big Goal Is Not The Same As a Vision
How long should your vision statement be?
The answer: Long enough.
Long enough to evoke a noble sense of purpose, provide a call to action, and describe a clear picture of your destination.
These four vision statements work because they condense a lot of information into an inspiring statement that is quickly understood by most people. If you were not familiar with the context, it would require a much longer statement to explain them.
xxxxxxxxA computer on every desk. ~Steve Jobs
xxxxxxxxA computer on every desk in every home running Microsoft software. ~Bill Gates
xxxxxxxxProduce an affordable automobile. ~Henry Ford
xxxxxxxxOne team, one country. ~Nelson Mandela
HOWEVER…most effective vision statements are NOT short statements.
Consider Martin . . . → Read More: Vision Statements That Work: The Long and Short of It