If your vision statement is like most, you don’t think about it much, and its best use is for bedtime reading as a cure for insomnia.
7 Reasons Your Vision Statement Puts People to Sleep
1. It sounds like “God, Mother, and Apple-Pie.”
2. It is too vague to provide any direction.
3. It’s boring.
4. It was written by the marketing department for customers, and is disconnected from daily life in the company.
5. Employees feel no involvement and sense of ownership for it. They think it’s your vision statement, not theirs.
6. It was used to justify downsizing or to drive a change vision that did not benefit the individuals in the organization.
7. Leaders don’t model it and they don’t use . . . → Read More: Why Your Vision Statement Puts People to Sleep And Why Theirs Doesn’t
One of the most important things you can do is to identify your team’s mission.
And one of the biggest wastes of time is creating a mission statement that is not used.
How to Write a Mission Statement in 5 Steps explains what a mission statement is and how to write one. But simply writing a good statement does not ensure it will be used.
How you create it is as important as what it says.
Avoid these six common traps to craft a powerful mission statement that provides guidance for strategic decisions, focuses your team’s energies, and increases their commitment, clarity and trust.
Trap #1: Seeing this as an activity to complete.
Approaching the idea of a mission statement as a task . . . → Read More: To Craft a Powerful Mission Statement Avoid These 6 Traps
Creating a shared vision is one of the most important roles of a leader. But vision alone is not enough. Vision requires action.
Vision without action is a daydream. Action without vision is a nightmare. – Japanese proverb
First: Do a “Vision Check” to make sure you really have a shared vision.
➤ Does your vision include all three keys to a compelling vision?
➤ Did you involve others in creating it? Does the vision resonate with their own hopes, and can they see how they can contribute?
Now: Take action!
1. Start now. Take the first steps and other steps will be come clear.
Vision is about action, not planning. As you take steps, future steps become clear as you move forward. . . . → Read More: Vision Requires Action: 7 Tips to Move and Keep Moving
“Vision is knowing who you are, where you’re going and what will guide your journey.”
– Ken Blanchard and Jesse Stoner
Who you are – is your purpose Where you’re going – is your picture of the future What will guide your journey – are your values The Three Elements of a Compelling Vision
Purpose is your organization’s reason for existence. Choose a significant purpose that’s not about you, but is about providing value to those who use your products or services. Consider your purpose from your customer’s viewpoint. For example, a window shade company might sell window shades but their purpose might be to light control and privacy. Picture of the future is a results-oriented picture of where you . . . → Read More: What is Vision?
One of the biggest mistakes leaders make is moving from vision to execution as though it’s a linear process. The widely held assumption is they are two ends of a spectrum: Vision is about planning. Execution is about action.
The truth is: Vision requires action to be clarified and refined, and execution requires reflection to be effective.
IT’S NOT LINEAR
Most leadership experts subscribe to some variation of these five steps. The model is logical. But in reality, most of us don’t live our lives that way, and most leaders are not rigorous about it, because life doesn’t wait while you are planning. No wonder so many leaders have little patience with the first steps.
CIRCULAR IS BETTER
When you think of these steps as . . . → Read More: Vision and Execution Are Not Sequential
Think you can lead without a vision? Think again. Leadership is about going somewhere. How do you know where you’re going if you don’t have a vision?
Vision makes work meaningful. Vision helps us feel connected to something larger than ourselves. A shared vision helps us feel connected with others because we trust we share the same goals and values.
An organization without a clear vision is like a river without banks—it stagnates and goes nowhere.
A leader without a vision to serve is in danger of becoming self-serving.
Does your vision sound something like this? – Our vision is to provide aggressive strategic marketing with quality products and services at competitive prices to provide the best value for consumers.
Bad news. You have a blah, blah, blah vision. Do yourself and everyone on your team a favor – take it down.
You have two choices. You can decide you don’t need a vision and get on with your work.
Or… you can engage with your team in creating a DRIVING vision – one that lives in the hearts and minds of everyone and naturally drives behavior and decisions.
A DRIVING vision is a clearly-articulated, results-oriented picture of a future you intend to create. It is a dream with direction.
When it is shared, . . . → Read More: Do You Have a Blah, Blah, Blah Vision or a DRIVING Vision?
A compelling vision helps you make choices about where to focus your energy. Without vision, you are in danger of trying to be all things to all people, scattered or adrift.
In our book, Full Steam Ahead! Unleash the Power of Vision, Ken Blanchard and I explain:
“Vision is knowing who you are, where you’re going, and what will guide the journey.”
Who you are is your purpose. Where you’re going is your picture of the future. What will guide your journey are your values.
Vision is about being great
A noble purpose is inspiring and helps you stay committed when times are hard.
A compelling vision is not about beating the competition or expressed simply in numbers. It’s about being the . . . → Read More: Guidelines to Create a Compelling Vision
Stay focused on your vision and take the first step.