What do Zappos, Ben and Jerry’s, and Southwest Airlines have in common? They are all financially successful, values-driven companies.
A lot of companies claim to be values-driven. They publish their values and use them in marketing messages. However, this does not necessarily mean their values guide decision-making and behaviors company-wide on a day-by-day basis.
. . . → Read More: Five Easy Ways To Tell If An Organization Is Really Values-Driven
If you haven’t communicated with a client or colleague in another country recently, chances are you will do so soon. Technology and our global economy have shrunk our geographical boundaries.
Developing a global customer-centered approach to communication is essential for establishing respectful and productive working relationships.
This can be particularly challenging for those . . . → Read More: Simple Communication Tips to Set Up Respectful Global Relationships
Mary Parker Follett, a pioneering business consultant, was asked to help a troubled window shade company. The company’s thinking was narrow and limited. When asked to define their business, they said, “We produce window shades.”
She asked them “What business are you really in from your customer’s point of view?” In other words, why do . . . → Read More: Help Your Team Get Unstuck: Ask What Business Are You Really In?